I recently deleted my Facebook, the main reason being that I was getting distracted and felt like it was taking up a lot of my time. Since deleting it, I have realised that I don’t actually need it. Not knowing about what everyone is doing constantly puts my mind and my focus directly on my work and my own life. Deleting it has made me aware of what I need to do and what is and isn’t important in terms of doing well (at this point, my final year off study) and allowed me to do a substantial amount of work compared to before where I was constantly checking my notifications. Anyway this video I found shows us how obscure it would be to do the things we do constantly within our cyber-selves. Facebook has created a behaviour that doesn’t seem normal in real life: one that wouldn’t be socially accepted in the physical world.
I found this page, I read it last year and this explains how design can influence user behaviours. Not sure if it is always true but as a designer you can make this happen. People like things that they can connect to. Something that triggers their emotional side. It’s just natural.